Take Your Business To The Next Level, Give It A Digital DNA
The way we market our products and services is changing fast. What worked yesterday might not bring results tomorrow. We are moving from Physical Real world to Virtual World of Digital marketing where it is possible to reach wider, target smarter, and be more cost-effective.
While our target audience remains the same but the medium to grab their attention goes Digital. We know that our prospective clients are using digital hand-held, web-enabled devices like tablets and smartphones. These devices have become the gateway for reaching our prospects.
Search engine giant Google is now going on a “Pay to Play” mode with their Paid/ Sponsored Advertisements (PPC/ Pay Per Click). That's not the end, you also have to focus on Social Media Marketing platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and SlideShare to name a few.
Scope of Service for Digital Marketing Services is Growing Rapidly
- It starts with designing a website, which further involves domain booking, hosting, email accounts, designing, uploading, and maintaining.
- You need to spread the word by using digital Marketing Strategy mediums. You can start with free promotions, going on to paid activities, which involves SEO, Link Building, and Content Marketing.
- You cannot ignore Social Media Marketing where you have to be present and engage users on popular channels like Facebook, Twitter, LinkedIn, YouTube, SlideShare, etc.
- “Pay to Play” is the mantra to be listed on top of search engine result pages and higher on social media feeds by using sponsored advertisement such as google AdWords and Facebook advertisements.
- Search engine giant Google keeps adding new suggestive compliances for security, speed and mobile readiness failing which you might not be seen on their search engine result page.
Task and scope for digital marketing is increasing each day and every organisation must hire professional digital marketing agency for their business.
Established as web agency in 1995, when the Internet launched in India, Digital Way of Marketing is ingrained in our DNA. Our experts track and study the emerging Digital Marketing trends and recommend ways to promote businesses online. We have consolidated all our services to present our self as full fledged digital marketing company.
Implementation of Digital Marketing Solutions along with Social Media Marketing involves many stages and we have to follow a techno-scientific method to implement it to generate qualified leads and orders for your business.
We work across stages listed below. From planning a Digital Marketing Strategy to providing you a Customer Relationship Management (CRM) software, and guiding you till you start generating orders online.
- Studying your business, its target audience and guiding you towards the right digital marketing solutions & platform for your business
- Setting it up – we develop the creatives and promote your posts to the chosen target audience and set a minimum budget
- We monitor the campaigns using free and paid tools and tweak the Digital Marketing campaign accordingly
- With the help of our website development team, each lead is tracked digitally to calculate cost per lead and Return On Investment (ROI) by way of analytics and dashboards
- Finally, each lead is maintained in the records using Customer Relationship Management module with auto-follow up till you decide to drop the lead.