Services
Industry
Solutions
Content Management System (CMS)
Tools / Technologies & Framework
Business Requirement
KEI Industries required a robust enterprise website to consolidate and present its extensive cable, wire, and EPC services portfolio. The objective was to improve product discoverability, strengthen brand authority, and support engagement with domestic and international buyers.
Solution Delivered
- Built an enterprise-focused website reflecting KEI's leadership in electrical and power solutions.
- Created a scalable CMS to manage a large and diverse product portfolio efficiently.
- Structured information architecture to simplify navigation across multiple product categories.
- Developed a responsive experience tailored to infrastructure, industrial, and procurement audiences.
- Enhanced discoverability through optimised content organisation and metadata.
- Implemented enquiry and specification download workflows to support buyer evaluation.
- Established a scalable platform capable of supporting future content and business growth
Business Impact
- Improved product visibility across multiple market segments.
- Strengthened digital authority within the electrical and infrastructure sectors.
- Enhanced user engagement and buyer experience.
- Increased opportunities for product-related enquiries.
- Supported long-term scalability and content expansion.
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